There are companies promising all sorts of things for improving your Google search results. Statements like "first page ranking for $99!", "get thousands more visits to your site!", "how to increase your visits and make more money now!" etc etc. These adverts promise the world and have no foundation.
Recently a 'new' website service has reared its head on the scene promising similar things with a slight twist. SocialMonkee.com - this site is what the owner calls a 'Back-link Builder'. Backlinks are inbound links to your website, which increase your online relationships. It is one of the main ways to improve search rankings for your website. Building up credible back-links requires authentic relationships with other businesses by using referral links relating to service or supply and often in the same or similar market. Social Monkee does this for you without you needing to know anyone! It has its own social bookmarking sites, which it generates links from and to your site. Whether these sites have any real relevance to the market is not in the equation. I can't see Google tolerating this for long as it goes against what Google is trying to achieve, even if Google's criteria is met legally. It's cheating the system whichever way you look at it. Needless to say, it seems to work and is surviving.
Other Backlink builders do similar with less credibility, promising posts on blogs and forum sites with links back to your website. They say things like " these are permanent links and will never be removed.." which is total rubbish. Lots of forums and blogs don't let you post links.. or they remove them if they use it as a back-link post. If they didn't all blog owners would get is bogus comments and false posts from web bots or people fudging the system.
Hiding content, using unrelated back-links and making bogus posts with your company web address will only get you black listed or give you a bad reputation. Even if you can rise to the top of searches in some quick way, when viewers arrive, the quality content will not be there and so they will not stay or use you. Eventually viewers will work out your site is false in its claims.
To be found well, write for your audience. Use words they use online and in your market. Give your customers what they want and not want you want to give them. Relate your website to other websites in the market with reciprocal linking and post a regular concise blog to add value.
Ever heard the saying.. "nothing worth having comes easy" ?.. same online.
